Stop Chasing Leads. Start Taking Meetings.
Unwavering Grit. Relentless Persistence, Your Secret Weapon.
Qualified Conversations.
Guaranteed Results.
We deliver 8-12 qualified sales conversations per month to women-owned and LGBTQ-owned businesses—so you can focus on closing deals, not chasing leads.
The Secret Isn't AI. It's Grit.
I'm Jessica Morales, and I've been working since I can remember!
Not because I had to. Because I wanted to. Because I understood early that success isn't about talent—it's about showing up every single day, even when it's hard.
The Secret Nectar Lead Gen was born from a simple truth: Most businesses fail at outbound lead generation not because they lack strategy, but because they lack persistence.
They try LinkedIn outreach for 2 weeks and quit.
They send 50 emails and give up.
They hire an agency that automates everything and disappears.
I don't do that.
When I take on a client, I bring:
→ 23+ years of relentless work ethic
→ Systems built from 9 years of operational excellence
→ The grit to keep going when results are slow
→ The passion to celebrate when they're not
I named this business "The Secret Nectar" because bees don't give up after one flower. They keep going. Methodically. Persistently. Until the hive is fed.
That's what I do for your pipeline.
We're Partners, Not Vendors.
Most agencies have 20+ clients. If one doesn't work out, they move on.
We only take 3 to 5 clients at a time. If you don't succeed, neither do we.
That's the difference between a vendor and a partner.
✅ Industry exclusivity – You're our only [Leadership Coach / IT Provider / etc.]. No competition for attention.
✅ 4-month minimum commitment – We're not disappearing after Month 1. We're here to build sustainable pipeline.
✅ High-touch partnership – Bi-weekly strategy calls, weekly updates, and direct access between calls. You'll never wonder what's happening.
✅ Your success is our success – We're building a business on referrals and long-term partnerships. If you don't win, we don't grow.
When you win, we win. We're not going anywhere until we both do.
How It Works
Define
We identify your ideal customer profile together through a strategic discovery workshop.
Build
We create target lists and messaging frameworks that resonate
Engage
We handle all the outreach (LinkedIn + Email), follow-up, and conversation nurturing.
Deliver
We hand off qualified conversations monthly directly to your calendar.
3 - Step Process
Strategic Setup (Month 1)
- Define your ideal customer profile
- Build a target list of 250-500 prospects
- Create messaging that converts
- Launch campaign Week 4
Consistent Outreach (Month 2+)
- LinkedIn + Email multi-channel approach
- Professional follow-up and nurturing
- Warm handoff directly to your calendar
- Weekly pipeline reports
Qualified Conversations
- 8-12 conversations per month
- Decision-makers with budget authority
- Pre-qualified and ready to discuss
- You focus on closing, we focus on pipeline
Founding Client Program
Limited to 3 Businesses Only
I'm launching The Secret Nectar and accepting just 3 founding clients to help me prove this service works.
Founding Client Pricing: Lock in $2,750/month for your first 4 months with NO setup Fee!
After that, standard pricing applies ($3,250/month).
Why only 4 months?
Because in 4 months, I'll have delivered 32-48 qualified conversations to you. If I haven't proven my value by then, the business model doesn't work anyway.
Standard pricing (after 3 founding spots fill):
Setup Fee: $3,500 one-time
$3,250/month from Day 1 - no founder rate.
Your savings as a founding client:
$5,500 in Year 1 by locking in the founder rate for 4 months with NO setup fee.
What I need from you:
- Honest feedback during our first 90 days
- Willingness to be a case study if results warrant it
- Partnership mindset as we build this together
What You Get
- 8-12 qualified conversations per month
- Multi-channel outreach (LinkedIn + Email)
- Target list building and ongoing curation
- Follow-up nurturing and scheduling
- Weekly pipeline reports
- Bi-weekly strategy calls
What Makes Us Different
- Quality over quantity (8-12 qualified conversations, not 100 unqualified leads)
- Industry exclusivity (one client per vertical - no competition)
- Boutique, high-touch service (Strategy calls, weekly updates, and direct access between calls.)
- Built for women & LGBTQ entrepreneurs
- Human-driven persistence (not just automation)
- 4-month minimum engagement (real results need time to develop)
Ideal For:
✓ HR Consulting/PEO firms ($25K+ annual client value)
✓ IT Services/Managed Services ($50K+ annual contracts)
✓ Executive Coaching ($10K-25K packages)
✓ Leadership Development ($15K+ programs)
✓ SaaS with $2K+/month contracts ($24K+ annual value)
✓ Financial Services ($10K-50K+ deals)
Founding Client Program Pricing
NO Setup Fee + $2,750/Month
4-month minimum commitment
Months 1-4: $2,750/month (founder rate - locked)
Months 5+: $3,250/month (standard rate)
Standard pricing after 3 founding spots fill: $3,500 setup + $3,250/month from Day 1
We're NOT a Fit For:
✗ Product/retail businesses (we're B2B services only)
✗ B2C companies (we specialize in business-to-business)
✗ Businesses under $1M revenue (ROI doesn't work at this scale)
✗ Average deal sizes under $10K (lead gen investment won't generate positive ROI)
✗ Companies not owned by women or LGBTQ entrepreneurs
✗ Companies without a sales process or team to close leads
FAQS
What's a "qualified conversation"?
A qualified conversation is a prospect who:
✅ Matches your ideal customer profile
✅ Expressed genuine interest in your services
✅ Agreed to a follow-up call or meeting
✅ Has budget authority or influence over purchasing decisions
This is NOT just an email reply or LinkedIn connection—it's an actual scheduled conversation with someone ready to discuss working with you.
What industries do you work with?
We specialize in B2B professional services, including:
Executive coaching & leadership development
HR consulting and fractional HR services
IT services & managed services
Financial services (fractional CFOs, accounting)
Business consulting
Marketing & PR agencies
Healthcare consulting
Legal services
Important: We only work with ONE client per industry vertical to ensure no competition for leads.
Do you work with my competitors?
No. Industry exclusivity is one of our core principles. If I accept you as a client, I will not work with any of your direct competitors. Your leads are yours alone.
How long before I see results?
Month 1 (Weeks 1-4): Campaign setup, messaging development, list building, testing
Month 2: First qualified conversations begin (typically 4-8 in Month 2)
Month 3: Campaigns hit full stride (8-12 conversations)
Month 4+: Consistent 8-12 conversations monthly
Lead generation needs time to optimize. This is why we require a 4-month minimum commitment—real results don't happen overnight.
What's the contract length?
We require a 4-month minimum commitment. After your initial 4 months, the agreement becomes month-to-month with a 30-day cancellation notice.
Why 4 months? Because effective lead generation requires time to:
Test and optimize messaging
Build and refine target lists
Establish patterns with your ideal prospects
Generate enough data to prove ROI
How much time will I need to dedicate?
You'll need 3-5 hours per week to:
- Respond to warm leads we generate
- Conduct discovery calls with qualified prospects
- Follow up with conversations
- Provide feedback on lead quality
If you can't dedicate this time, lead generation won't work for you. We generate the conversations, and you close the deals.
Do you guarantee results?
We guarantee a minimum of 8 qualified conversations per month. What we cannot guarantee:
❌ That prospects will show up to scheduled calls (that's on them)
❌ That your sales team will close deals (that's on you)
❌ Specific industries' response rates (some markets respond faster than others)
What tools/software do I need?
You'll need:
A CRM (we can help set one up if you don't have one - additional cost applies)
Calendar scheduling tool (like Calendly or Acuity)
LinkedIn account (we'll optimize your profile)
Email address (professional, not Gmail/Yahoo)
That's it! We provide and manage all outreach tools on our end.
Can I pause or cancel my service?
After your initial 4-month commitment, you can cancel with a 30-day written notice. We do not offer "pauses"—lead generation momentum requires consistency. Stopping and restarting campaigns significantly impacts results.
Why should I choose you over a large agency?
Large agencies:
- Spread thin across hundreds of clients
- High employee turnover (your account rep changes every 6 months)
- Generic templates and approaches
- You're a number, not a partner
The Secret Nectar:
- Boutique service (maximum 4-6 clients)
- You work with the same person (me) for your entire engagement
- Custom strategy tailored to YOUR business
- Bi-weekly strategy calls (not quarterly check-ins)
- Industry exclusivity (no competitors stealing your leads)
What if I'm not women or LGBTQ-Owned?
We exclusively serve women-owned and LGBTQ-owned businesses. This focus enables us to deeply understand the unique challenges these businesses face and serve them better. If you don't fit this criteria, we're not the right fit—but we're happy to refer you to other providers.
What's your refund policy?
The $2,500 setup fee is non-refundable as it covers:
Strategy development
Campaign infrastructure
List building
Messaging creation
Profile optimization
Monthly retainer payments are due at the start of each month.
How do I get started?
- Book a discovery call using the link on this page
- Complete the pre-call questionnaire so we understand your business
- 45-minute strategy session to discuss fit and approach
- If we're a good fit: Sign agreement and pay setup fee
- Kickoff within 1 to 2 weeks: We begin building your campaign
Only 3 founding client spots are available at the current pricing. Once filled, pricing increases to a $3,500 setup, plus $3,250/month.
Stop Chasing Leads. Start Closing Them.
Apply below. I personally review every application within 2 business days.
Limited to 3 Founding Clients: I only accept ONE client per industry category, ensuring no competition for leads.
If your category is taken, join the priority waitlist and be the first in line when a spot opens.
The Secret Nectar Lead Gen
Unwavering Grit. Relentless Persistence.
Your Secret Weapon.
B2B Lead Generation for Women-Owned and LGBTQ-Owned Businesses